Communicating Your Brand Story
Telling Your Company’s Story – An Effective Branding Policy The late Maya Angelou once said, “People will forget what you said, people will forget what you did, but people will never forget how you...
View ArticleGender Marketing Strategies
Female Target Acquired – Gender Marketing the Right Way Not surprisingly, more and more women are shopping online. According to recent polls, seven out of 10 women shop online every month, while six...
View ArticleEnabling Social Media’s Full Potential
Enabling Social Media’s Full Potential: Getting Your Brand Out There As marketers we may find ourselves constantly in sales mode, but the real gold in social media is the ability to gather data that...
View ArticleVoIP Solutions
VoIP Solutions Can Solve Some of Your Communication Concerns So much of business today is conducted over the telephone. This method of communication, while invaluable, can also be very costly for a...
View ArticleSocial Media Sales Tool
Is Pinterest the Best Social Media Sales Tool? Pinterest has shown its worth in regards to generating sales. It boasts being responsible for almost one-fourth of all social media bound commerce....
View ArticleImportance of Color in Logos
Importance of Color in Logos: How Color Drives Brands Color is something that makes our world interesting by keeping it from being dull or dreary. They also play on our moods and certain colors can...
View ArticlePPC Management Expert
PPC Management Expert – Why You Need One Owning a business is not easy. Driving traffic to your site, and ultimately to your product, has become somewhat of a technological battlefield. Many business...
View ArticleThings A Successful Entrepreneur Needs
Things a Successful Entrepreneur Needs: Some Basics In order to get your business off the ground (and keep it there) there are some basic business fundamentals that you need to use. Some are simple,...
View ArticleProgrammatic Buying Concerns
Programmatic Buying Concerns: How to Reassure Advertisers The latest buzzword in digital marketing is ‘programmatic.’ Most just throw it around without a full concept of what it even means. Basically...
View ArticleWhy Certifications Are Vital for SMBs
When it comes to choosing a company to perform a service, many consumers pay attention to certifications. Corporations and long-established businesses have them. Small companies (SMBs) and new startups...
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